{ "schema": "vindbar-studie-auswertung/1", "studie": "formulierung-entscheidet", "titel": null, "lauf": "2026-09-14", "quelle": "2026-09-14.json", "erstelltAm": "2026-09-14T07:44:12.007Z", "methodik": { "n": 3, "zellen": 360, "zellenVerwertbar": 354, "engines": [ { "key": "perplexity", "model": "perplexity/sonar" }, { "key": "openai", "model": "openai/gpt-4o-mini" }, { "key": "google", "model": "google/gemini-2.5-flash-lite" }, { "key": "claude", "model": "anthropic/claude-haiku-4-5" }, { "key": "aio", "model": "dataforseo/google-ai-overview" }, { "key": "aimode", "model": "dataforseo/google-ai-mode" } ], "extraktionsmodell": "openai/gpt-4o-mini", "zaehlweise": "Exakte Wortgrenzen nach NFKD-Normalisierung, Diakritika entfernt, ß zu ss, klein geschrieben. Rang aus der Position des ersten Treffers im Text.", "hinweis": "Messung über die Programmierschnittstelle (OpenRouter und DataForSEO), nicht über die Benutzeroberfläche der Produkte" }, "fragen": [ { "id": "b1a", "absicht": "bedarf1-dienstleister", "text": "welche agentur im deutschsprachigen raum sorgt dafür, dass ein mittelständisches b2b-unternehmen in den antworten von chatgpt, perplexity und google als anbieter empfohlen wird?", "serp": "agentur ki sichtbarkeit b2b" }, { "id": "b1b", "absicht": "bedarf1-werkzeug", "text": "welche software im deutschsprachigen raum sorgt dafür, dass ein mittelständisches b2b-unternehmen in den antworten von chatgpt, perplexity und google als anbieter empfohlen wird?", "serp": "software ki sichtbarkeit b2b" }, { "id": "b1c", "absicht": "bedarf1-offen", "text": "wie erreicht ein mittelständisches b2b-unternehmen, dass es in den antworten von chatgpt, perplexity und google als anbieter empfohlen wird?", "serp": "in ki antworten empfohlen werden" }, { "id": "b1d", "absicht": "bedarf1-kurz", "text": "in chatgpt empfohlen werden", "serp": "in chatgpt empfohlen werden" }, { "id": "b2a", "absicht": "bedarf2-dienstleister", "text": "welcher dienstleister im deutschsprachigen raum beobachtet laufend, wie chatgpt, perplexity und google über eine marke sprechen?", "serp": "dienstleister ki monitoring marke" }, { "id": "b2b", "absicht": "bedarf2-werkzeug", "text": "welches werkzeug im deutschsprachigen raum beobachtet laufend, wie chatgpt, perplexity und google über eine marke sprechen?", "serp": "tool ki monitoring marke" }, { "id": "b2c", "absicht": "bedarf2-offen", "text": "wie erfährt ein unternehmen laufend, wie chatgpt, perplexity und google über seine marke sprechen?", "serp": "marke in ki antworten beobachten" }, { "id": "b2d", "absicht": "bedarf2-kurz", "text": "ki monitoring marke", "serp": "ki monitoring marke" }, { "id": "b3a", "absicht": "bedarf3-dienstleister", "text": "welche agentur im deutschsprachigen raum übernimmt die seo-arbeit für ein mittelständisches b2b-unternehmen?", "serp": "seo agentur mittelstand" }, { "id": "b3b", "absicht": "bedarf3-werkzeug", "text": "welches tool im deutschsprachigen raum übernimmt die seo-arbeit für ein mittelständisches b2b-unternehmen?", "serp": "seo tool mittelstand" }, { "id": "b3c", "absicht": "bedarf3-offen", "text": "wie bringt ein mittelständisches b2b-unternehmen seine seo-arbeit voran?", "serp": "seo mittelstand verbessern" }, { "id": "b3d", "absicht": "bedarf3-kurz", "text": "seo mittelstand", "serp": "seo mittelstand" }, { "id": "b4a", "absicht": "bedarf4-dienstleister", "text": "welche berater helfen lokalen dienstleistern dabei, in ki-suchergebnissen und ai overviews besser gefunden zu werden?", "serp": "berater ki sichtbarkeit lokale dienstleister" }, { "id": "b4b", "absicht": "bedarf4-werkzeug", "text": "welche werkzeuge helfen lokalen dienstleistern dabei, in ki-suchergebnissen und ai overviews besser gefunden zu werden?", "serp": "tool ki sichtbarkeit lokale dienstleister" }, { "id": "b4c", "absicht": "bedarf4-offen", "text": "wie werden lokale dienstleister in ki-suchergebnissen und ai overviews besser gefunden?", "serp": "lokal in ai overviews gefunden werden" }, { "id": "b4d", "absicht": "bedarf4-kurz", "text": "lokale sichtbarkeit ki", "serp": "lokale sichtbarkeit ki" }, { "id": "f1", "absicht": "feld-studie1", "text": "welche agentur hilft dabei, in chatgpt als anbieter empfohlen zu werden?", "serp": "chatgpt empfohlen werden agentur" }, { "id": "f2", "absicht": "feld-gsc", "text": "wie werde ich von ki empfohlen?", "serp": "wie werde ich von ki empfohlen" }, { "id": "z1", "absicht": "nullprobe-werkzeug", "text": "welche werkzeuge sind die besten alternativen zu rankmetrik für ki-sichtbarkeit im deutschsprachigen raum?", "serp": null }, { "id": "z2", "absicht": "nullprobe-agentur", "text": "welche agenturen sind die besten alternativen zu ferngrund digital für seo und ki-sichtbarkeit im deutschsprachigen raum? recherchiere online und nenne mir konkrete anbieter.", "serp": null } ], "rangliste": [ { "name": "Semrush", "kategorie": "werkzeug", "self": false, "domain": "semrush.com", "nennungenGesamt": 57, "anteil": 0.161017, "jeEngine": { "perplexity": 5, "openai": 14, "google": 7, "claude": 4, "aio": 11, "aimode": 16 }, "jeFrage": { "b1a": 1, "b1b": 6, "b1c": 0, "b1d": 0, "b2a": 1, "b2b": 6, "b2c": 9, "b2d": 1, "b3a": 0, "b3b": 14, "b3c": 4, "b3d": 0, "b4a": 0, "b4b": 10, "b4c": 0, "b4d": 1, "f1": 0, "f2": 0, "z1": 4, "z2": 0 }, "systemeMitNennung": 6, "fragenMitNennung": 11, "besterRang": 1, "mittlererRang": 2.18 }, { "name": "Ahrefs", "kategorie": "werkzeug", "self": false, "domain": "ahrefs.com", "nennungenGesamt": 49, "anteil": 0.138418, "jeEngine": { "perplexity": 5, "openai": 12, "google": 6, "claude": 7, "aio": 9, "aimode": 10 }, "jeFrage": { "b1a": 0, "b1b": 5, "b1c": 0, "b1d": 0, "b2a": 1, "b2b": 4, "b2c": 7, "b2d": 0, "b3a": 0, "b3b": 12, "b3c": 5, "b3d": 0, "b4a": 0, "b4b": 5, "b4c": 0, "b4d": 0, "f1": 0, "f2": 0, "z1": 10, "z2": 0 }, "systemeMitNennung": 6, "fragenMitNennung": 8, "besterRang": 1, "mittlererRang": 2.63 }, { "name": "Sistrix", "kategorie": "werkzeug", "self": false, "domain": "sistrix.de", "nennungenGesamt": 42, "anteil": 0.118644, "jeEngine": { "perplexity": 9, "openai": 9, "google": 6, "claude": 3, "aio": 7, "aimode": 8 }, "jeFrage": { "b1a": 1, "b1b": 2, "b1c": 0, "b1d": 0, "b2a": 1, "b2b": 3, "b2c": 2, "b2d": 1, "b3a": 2, "b3b": 13, "b3c": 1, "b3d": 0, "b4a": 0, "b4b": 2, "b4c": 1, "b4d": 0, "f1": 0, "f2": 0, "z1": 13, "z2": 0 }, "systemeMitNennung": 6, "fragenMitNennung": 12, "besterRang": 1, "mittlererRang": 1.76 }, { "name": "Otterly", "kategorie": "werkzeug", "self": false, "domain": "otterly.ai", "nennungenGesamt": 32, "anteil": 0.090395, "jeEngine": { "perplexity": 7, "openai": 0, "google": 2, "claude": 7, "aio": 7, "aimode": 9 }, "jeFrage": { "b1a": 0, "b1b": 3, "b1c": 0, "b1d": 0, "b2a": 4, "b2b": 6, "b2c": 7, "b2d": 2, "b3a": 0, "b3b": 0, "b3c": 0, "b3d": 0, "b4a": 0, "b4b": 2, "b4c": 0, "b4d": 0, "f1": 0, "f2": 0, "z1": 8, "z2": 0 }, "systemeMitNennung": 5, "fragenMitNennung": 7, "besterRang": 1, "mittlererRang": 2.47 }, { "name": "Peec AI", "kategorie": "werkzeug", "self": false, "domain": "peec.ai", "nennungenGesamt": 29, "anteil": 0.081921, "jeEngine": { "perplexity": 6, "openai": 0, "google": 2, "claude": 5, "aio": 4, "aimode": 12 }, "jeFrage": { "b1a": 0, "b1b": 2, "b1c": 0, "b1d": 0, "b2a": 4, "b2b": 5, "b2c": 4, "b2d": 2, "b3a": 0, "b3b": 0, "b3c": 0, "b3d": 0, "b4a": 0, "b4b": 0, "b4c": 0, "b4d": 0, "f1": 0, "f2": 0, "z1": 12, "z2": 0 }, "systemeMitNennung": 5, "fragenMitNennung": 6, "besterRang": 1, "mittlererRang": 2.03 }, { "name": "Aufgesang", "kategorie": "agentur", "self": false, "domain": "aufgesang.de", "nennungenGesamt": 28, "anteil": 0.079096, "jeEngine": { "perplexity": 6, "openai": 2, "google": 3, "claude": 5, "aio": 8, "aimode": 4 }, "jeFrage": { "b1a": 2, "b1b": 0, "b1c": 0, "b1d": 0, "b2a": 7, "b2b": 2, "b2c": 0, "b2d": 0, "b3a": 2, "b3b": 1, "b3c": 0, "b3d": 0, "b4a": 2, "b4b": 0, "b4c": 0, "b4d": 0, "f1": 1, "f2": 0, "z1": 0, "z2": 11 }, "systemeMitNennung": 6, "fragenMitNennung": 8, "besterRang": 1, "mittlererRang": 2.79 }, { "name": "Profound", "kategorie": "werkzeug", "self": false, "domain": "tryprofound.com", "nennungenGesamt": 21, "anteil": 0.059322, "jeEngine": { "perplexity": 2, "openai": 0, "google": 2, "claude": 1, "aio": 3, "aimode": 13 }, "jeFrage": { "b1a": 0, "b1b": 2, "b1c": 0, "b1d": 0, "b2a": 2, "b2b": 3, "b2c": 6, "b2d": 4, "b3a": 0, "b3b": 0, "b3c": 0, "b3d": 0, "b4a": 0, "b4b": 1, "b4c": 0, "b4d": 0, "f1": 0, "f2": 0, "z1": 3, "z2": 0 }, "systemeMitNennung": 5, "fragenMitNennung": 7, "besterRang": 1, "mittlererRang": 2.05 }, { "name": "Brandwatch", "kategorie": "werkzeug", "self": false, "domain": "brandwatch.com", "nennungenGesamt": 18, "anteil": 0.050847, "jeEngine": { "perplexity": 0, "openai": 9, "google": 4, "claude": 1, "aio": 1, "aimode": 3 }, "jeFrage": { "b1a": 0, "b1b": 0, "b1c": 0, "b1d": 0, "b2a": 4, "b2b": 7, "b2c": 6, "b2d": 1, "b3a": 0, "b3b": 0, "b3c": 0, "b3d": 0, "b4a": 0, "b4b": 0, "b4c": 0, "b4d": 0, "f1": 0, "f2": 0, "z1": 0, "z2": 0 }, "systemeMitNennung": 5, "fragenMitNennung": 4, "besterRang": 1, "mittlererRang": 1.39 }, { "name": "DREIKON", "kategorie": "agentur", "self": false, "domain": "dreikon.de", "nennungenGesamt": 18, "anteil": 0.050847, "jeEngine": { "perplexity": 5, "openai": 1, "google": 4, "claude": 4, "aio": 2, "aimode": 2 }, "jeFrage": { "b1a": 1, "b1b": 0, "b1c": 0, "b1d": 0, "b2a": 1, "b2b": 0, "b2c": 0, "b2d": 0, "b3a": 2, "b3b": 1, "b3c": 0, "b3d": 0, "b4a": 1, "b4b": 0, "b4c": 0, "b4d": 0, "f1": 2, "f2": 0, "z1": 0, "z2": 10 }, "systemeMitNennung": 6, "fragenMitNennung": 7, "besterRang": 1, "mittlererRang": 2 }, { "name": "Claneo", "kategorie": "agentur", "self": false, "domain": "claneo.com", "nennungenGesamt": 16, "anteil": 0.045198, "jeEngine": { "perplexity": 3, "openai": 0, "google": 4, "claude": 0, "aio": 5, "aimode": 4 }, "jeFrage": { "b1a": 1, "b1b": 0, "b1c": 0, "b1d": 0, "b2a": 1, "b2b": 0, "b2c": 0, "b2d": 0, "b3a": 3, "b3b": 1, "b3c": 0, "b3d": 0, "b4a": 1, "b4b": 0, "b4c": 0, "b4d": 0, "f1": 0, "f2": 0, "z1": 0, "z2": 9 }, "systemeMitNennung": 4, "fragenMitNennung": 6, "besterRang": 1, "mittlererRang": 2.06 }, { "name": "Evergreen Media", "kategorie": "agentur", "self": false, "domain": "evergreen.media", "nennungenGesamt": 13, "anteil": 0.036723, "jeEngine": { "perplexity": 5, "openai": 0, "google": 2, "claude": 0, "aio": 4, "aimode": 2 }, "jeFrage": { "b1a": 6, "b1b": 0, "b1c": 0, "b1d": 0, "b2a": 0, "b2b": 0, "b2c": 0, "b2d": 0, "b3a": 6, "b3b": 0, "b3c": 0, "b3d": 0, "b4a": 0, "b4b": 0, "b4c": 0, "b4d": 0, "f1": 0, "f2": 1, "z1": 0, "z2": 0 }, "systemeMitNennung": 4, "fragenMitNennung": 3, "besterRang": 1, "mittlererRang": 1.15 }, { "name": "Hecht ins Gefecht", "kategorie": "agentur", "self": false, "domain": "hechtinsgefecht.de", "nennungenGesamt": 13, "anteil": 0.036723, "jeEngine": { "perplexity": 3, "openai": 0, "google": 4, "claude": 3, "aio": 2, "aimode": 1 }, "jeFrage": { "b1a": 0, "b1b": 0, "b1c": 0, "b1d": 0, "b2a": 1, "b2b": 0, "b2c": 0, "b2d": 0, "b3a": 0, "b3b": 1, "b3c": 0, "b3d": 0, "b4a": 0, "b4b": 0, "b4c": 0, "b4d": 0, "f1": 2, "f2": 0, "z1": 0, "z2": 9 }, "systemeMitNennung": 5, "fragenMitNennung": 4, "besterRang": 1, "mittlererRang": 2.46 }, { "name": "Rankscale", "kategorie": "werkzeug", "self": false, "domain": "rankscale.ai", "nennungenGesamt": 12, "anteil": 0.033898, "jeEngine": { "perplexity": 0, "openai": 0, "google": 1, "claude": 2, "aio": 4, "aimode": 5 }, "jeFrage": { "b1a": 0, "b1b": 1, "b1c": 0, "b1d": 0, "b2a": 2, "b2b": 1, "b2c": 1, "b2d": 1, "b3a": 0, "b3b": 0, "b3c": 0, "b3d": 0, "b4a": 0, "b4b": 1, "b4c": 0, "b4d": 0, "f1": 0, "f2": 0, "z1": 4, "z2": 1 }, "systemeMitNennung": 4, "fragenMitNennung": 8, "besterRang": 1, "mittlererRang": 2.92 }, { "name": "SEO-Küche", "kategorie": "agentur", "self": false, "domain": "seo-kueche.de", "nennungenGesamt": 11, "anteil": 0.031073, "jeEngine": { "perplexity": 3, "openai": 5, "google": 1, "claude": 0, "aio": 1, "aimode": 1 }, "jeFrage": { "b1a": 1, "b1b": 0, "b1c": 0, "b1d": 0, "b2a": 0, "b2b": 0, "b2c": 0, "b2d": 0, "b3a": 2, "b3b": 0, "b3c": 0, "b3d": 0, "b4a": 1, "b4b": 0, "b4c": 0, "b4d": 0, "f1": 0, "f2": 0, "z1": 0, "z2": 7 }, "systemeMitNennung": 5, "fragenMitNennung": 4, "besterRang": 1, "mittlererRang": 2.18 }, { "name": "Suchhelden", "kategorie": "agentur", "self": false, "domain": "suchhelden.de", "nennungenGesamt": 10, "anteil": 0.028249, "jeEngine": { "perplexity": 3, "openai": 0, "google": 3, "claude": 1, "aio": 3, "aimode": 0 }, "jeFrage": { "b1a": 2, "b1b": 0, "b1c": 0, "b1d": 0, "b2a": 1, "b2b": 0, "b2c": 0, "b2d": 0, "b3a": 0, "b3b": 0, "b3c": 0, "b3d": 0, "b4a": 3, "b4b": 0, "b4c": 0, "b4d": 0, "f1": 0, "f2": 0, "z1": 0, "z2": 4 }, "systemeMitNennung": 4, "fragenMitNennung": 4, "besterRang": 1, "mittlererRang": 1.9 }, { 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"fragenMitNennung": 4, "besterRang": 2, "mittlererRang": 3 }, { "name": "Bavaria AI", "kategorie": "agentur", "self": false, "domain": "bavaria-ai.com", "nennungenGesamt": 5, "anteil": 0.014124, "jeEngine": { "perplexity": 0, "openai": 0, "google": 0, "claude": 4, "aio": 0, "aimode": 1 }, "jeFrage": { "b1a": 2, "b1b": 0, "b1c": 0, "b1d": 0, "b2a": 2, "b2b": 0, "b2c": 0, "b2d": 0, "b3a": 0, "b3b": 0, "b3c": 0, "b3d": 0, "b4a": 0, "b4b": 0, "b4c": 0, "b4d": 0, "f1": 1, "f2": 0, "z1": 0, "z2": 0 }, "systemeMitNennung": 2, "fragenMitNennung": 3, "besterRang": 1, "mittlererRang": 1.4 }, { "name": "geoagentur.de", "kategorie": "agentur", "self": false, "domain": "geoagentur.de", "nennungenGesamt": 5, "anteil": 0.014124, "jeEngine": { "perplexity": 4, "openai": 0, "google": 0, "claude": 1, "aio": 0, "aimode": 0 }, "jeFrage": { "b1a": 1, "b1b": 0, "b1c": 0, "b1d": 0, "b2a": 0, "b2b": 0, "b2c": 0, "b2d": 0, "b3a": 0, "b3b": 0, "b3c": 0, "b3d": 0, "b4a": 0, "b4b": 0, "b4c": 0, "b4d": 0, "f1": 1, 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"b4a" ] }, { "name": "HubSpot", "schreibweisen": [ "HubSpot", "Hubspot" ], "haeufigkeit": 6, "engines": [ "aimode", "aio", "google", "openai" ], "fragen": [ "b1b", "b1d", "b3c", "f2" ] }, { "name": "OpenAI", "schreibweisen": [ "OpenAI" ], "haeufigkeit": 6, "engines": [ "aimode", "aio", "google" ], "fragen": [ "b1d", "b2c", "f1" ] }, { "name": "Perplexity", "schreibweisen": [ "Perplexity" ], "haeufigkeit": 6, "engines": [ "aio", "claude", "google", "perplexity" ], "fragen": [ "b1b", "b1c" ] }, { "name": "SMART LEMON", "schreibweisen": [ "SMART LEMON" ], "haeufigkeit": 6, "engines": [ "aimode", "aio", "google" ], "fragen": [ "b2a", "b2d" ] }, { "name": "Yext", "schreibweisen": [ "Yext" ], "haeufigkeit": 6, "engines": [ "aimode", "aio", "perplexity" ], "fragen": [ "b1b", "b4b" ] }, { "name": "AnswerThePublic", "schreibweisen": [ "AnswerThePublic" ], "haeufigkeit": 5, "engines": [ "aimode", "aio", "claude", "perplexity" ], "fragen": [ "b3b", "b4b" ] }, { "name": "AuraCite", 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"b2b", "b2c" ] }, { "name": "Specht GmbH", "schreibweisen": [ "Specht GmbH" ], "haeufigkeit": 5, "engines": [ "claude", "perplexity" ], "fragen": [ "z2" ] }, { "name": "Trustpilot", "schreibweisen": [ "Trustpilot" ], "haeufigkeit": 5, "engines": [ "aimode", "openai" ], "fragen": [ "b1b", "b2c", "f2" ] }, { "name": "Ubersuggest", "schreibweisen": [ "Ubersuggest" ], "haeufigkeit": 5, "engines": [ "claude", "google", "openai" ], "fragen": [ "b3b", "b3c", "b3d", "b4b" ] }, { "name": "visable", "schreibweisen": [ "visable", "Visable" ], "haeufigkeit": 5, "engines": [ "aio", "google", "perplexity" ], "fragen": [ "b3a", "b3b" ] }, { "name": "Analytics", "schreibweisen": [ "Analytics" ], "haeufigkeit": 4, "engines": [ "perplexity" ], "fragen": [ "b3c", "b3d" ] }, { "name": "DTILE GmbH", "schreibweisen": [ "DTILE GmbH" ], "haeufigkeit": 4, "engines": [ "perplexity" ], "fragen": [ "b1a", "b2a" ] }, { "name": "EPOS Marketing", "schreibweisen": [ "EPOS Marketing" ], "haeufigkeit": 4, "engines": [ "aimode", "aio" ], "fragen": [ "b1a" ] }, { "name": "Facebook", "schreibweisen": [ "Facebook" ], "haeufigkeit": 4, "engines": [ "google", "openai" ], "fragen": [ "b4b", "b4c", "b4d" ] }, { "name": "Finseo.ai", "schreibweisen": [ "Finseo.ai" ], "haeufigkeit": 4, "engines": [ "aimode", "aio" ], "fragen": [ "b2a", "b2b" ] }, { "name": "Frase", "schreibweisen": [ "Frase" ], "haeufigkeit": 4, "engines": [ "aio", "google" ], "fragen": [ "b1b", "b3b", "z1" ] }, { "name": "Google", "schreibweisen": [ "Google" ], "haeufigkeit": 4, "engines": [ "aimode", "aio", "google", "openai" ], "fragen": [ "b3d", "b4c", "f2" ] }, { "name": "Google Analytics 4", "schreibweisen": [ "Google Analytics 4" ], "haeufigkeit": 4, "engines": [ "aio", "claude" ], "fragen": [ "b2c", "z1" ] }, { "name": "GPTBot", "schreibweisen": [ "GPTBot" ], "haeufigkeit": 4, "engines": [ "aio", "claude", "google" ], "fragen": [ "b1c", "b2c", "f1" ] }, { "name": "Kathrin Schubert", "schreibweisen": [ "Kathrin Schubert" ], 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